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Rants and Yogananda

August 23rd, 2017 Posted by Uncategorized 1 comment

Life. Is. Busy. We have been going, going, GOING over here at Quench Staffing. What to report first? We are very excited to announce the opening of our Quench offices in SEATTLE – The birthplace of Starbucks, Jimi Hendrix, and home of the Space Needle. We love expanding with our clients. As their event roster grows into new territory, we are proud to meet their growing demands. We have begun casting new talent and are very impressed with Seattle’s pool of eager, hard-working applicants. Come at us Seattle-ites! You can apply here:

Additionally, we have shifted Breana into a new role of Social Media manager. She’s a lifestyle blogger (check her out at and we feel so lucky to have her expertise guiding our online story-telling. We also welcome – cue intro music – the amazing Caitlin to our administrative team – as our new booker. Caitlin, originally from New York City, has a versatile background in casting for major studio and network projects, film production and development, property management and 5+ years of event and hospitality experience. Her talents were recognized as she quickly rose from Quench Brand Ambassador to Quench Captain. Our clients rave about Caitlin and her co-workers love working with her. She instinctively and effortlessly embodies the Quench brand and philosophy. We are THRILLED to have her join the Quench family.

After much research – done primarily during nap time – we are thrilled to have found a customizable on-boarding software expediting our process for hiring new talent. We have over 400 employees (and growing!) so implementing new systems of any sort is no small feat. We must continue to scale processes with our expanding business by staying technologically cutting-edge as well as continually HR compliant. Clients: Look out for some seriously stellar new hires, coming at you heavily vetted, fully trained, and ready to join the current Quench team you know and love. And new hires hopefuls: look out for a seriously streamlined and thorough application and training process.

There’s a lot more in the works but I will have to leave you all wanting, as several upcoming projects are TOP SECRET – and we’ve got the NDAs to prove it! A huge thank you to my incredible bookers for their long hours and hard work. You guys are truly amazing and I am both inspired as well as grateful.

FINAL RANT – Here’s what’s OUT: making promises that you can’t keep. Like holding myself to the invisible precedent that I must produce a monthly blog. Why? I’m not a blogger. I am a Staffing Agency CEO. Here’s what’s IN: being HONEST with yourself (and then with others). Like being the best CEO mom I can be… and writing to you all when I can. It gives me joy to share my updates, my strategies, and my struggles, in hopes of inspiring the next generation of entrepreneurs to be REAL about what it takes to have a successful business.

So until the next time I can come up for air, remember that it is about setting obtainable, prioritized goals. We must remain laser focused on them so we can cross them off our to-do list freeing our minds to just enjoy. And not be busy for once. The documentary Awake: The Life of Yogananda – which I watched last week and now I can’t/won’t shut up about it – preaches, “If you keep running after too many hobbies, you won’t have anytime left for bliss.” And bliss is a really good thing.

Musings from the CEO

Spring Whirlwind

April 28th, 2017 Posted by Uncategorized 3 comments

It’s been a fabulous WHIRLWIND of a month. After an event packed SXSW in March and adjusting to life with a newborn, the Quench bookers and I geared up for one of my favorite months of the year.

Spring has officially sprung in Los Angeles as evident by the blooming purple flowers on the Jacaranda trees and idyllic weather – It’s the season for music festivals, premieres, and sexy soirées. Also rosé, which I need no excuse to enjoy all year long, is now accepted by all as a beverage of choice… LIFE IS GOOD.

From Coachella to the launch of 2 new on-going promotions with Fandango and Stub Hub, the Quench team has been #BUSY. A 300 event liquor promotion inspired Quench to purchase a larger storage unit to house all the product needed as well as BRAND NEW WARDROBE available for our clients to rent – Quench now offers three LBD (little black dress) options to give our events that extra flair of style and sophistication. We promoted the amazing Breana Taylor to Casting Manager on our adminstrative team. Her expertise lies in providing technical recruiting methods and HR streamlining strategies honed from her experience with companies such as Facebook, Twitter and several other prominent start-ups. A consistent and heavily requested client favorite, she instantly made her role at Quench instrumental to the development of our Northern California branch. Breana brings nearly 8 years of recruiting and staffing experience to the table and we are grateful to have her on board!

We also welcomed 10 new faces to the Quench talent team that are truly exceptional – BOOK THEM NOW.

I started the company 8 years ago and it has been incredible watching the evolution of Quench Staffing – I couldn’t have imagined then that I would find and collaborate with such a team as Krista, Nellie, Amanda and Breana who treat Quench like their own. Our team of staffing talent continues to inspire us with their energy and work ethic. They say, “April showers bring May flowers” and after a showering of April events we find ourselves on May first with a month-long busy event calendar. This new mama feels proud and grateful to have Quench in full bloom.

Wishing you and yours every excuse to celebrate!

Kelsey + Quench

You dream it; We staff it


Photo by Vanessa Viola Photography

March 2017

The Myth of the Maternity Leave for the Small Business Owner

March 31st, 2017 Posted by Uncategorized 16 comments

CEO Kelsey Crane featured in Well Rounded NY

Read her article, “The Myth of the Maternity Leave for the Small Business Owner”

So you’ve done it. And the process was awe-inspiring, enlightening, stressful, painful at times, and definitely took a toll on your body. Only it didn’t take 9 months; It took years. That’s right – I am talking about starting and growing your own business. And if your process has been anything like mine, your business is your baby… your completely consuming, non-human baby baby. Now comes your next adventure: you are pregnant. FOR REALS this time.

And unlike you corporate 9-5’ers, the concept of the maternity leave remains a myth for the small business owner. The Field of Dreams mentality does NOT apply here: If you build it, no one is coming but YOU, girl. As an entrepreneur and now mother, the good news is your innovation, juggle skills, and ability to stomach even the most nauseating of circumstances is going to come in really handy here.

So my fellow entrepreneurs the question in short is, how can we DO IT ALL? Be the mothers we always dreamed we would be and keep our businesses not just afloat, but thriving.

Here’s 5 things you should know about maternity leave for the small business owner.

1. A strong emotional support system continues to be the most important thing in all our universes.Despite the fact that we are all-powerful woman warriors who can rule the world, we do need help. Especially if, like me, you can’t afford full time care. I am thanking friends and family in advance for future babysitting with lots of quality time spent together. I found great success in repayment via wine. Lots of wine.

2. You need YOU TIME. That’s not an oxymoron, and it’s seriously important that health and well-being remain at the top of your to-do list. Exercising, eating right, and prioritizing our personal relationships fuel our engines projecting us upwards and onwards. In his podcast, Tim Ferriss (author of the 4 Hour Work Week, which I HIGHLY recommend) isolates the tactics and routines of the world’s most successful people: mediation, balanced diet, reading, and strategic time management are common denominators for these “world-class performers.” We must first take care of ourselves to give fully to others. I am resisting the airplane breathing device metaphor… You’re welcome. Carve out time for you, and treat it like (rose) gold.

3. Be realistic and honest with your clients and customers. As I’m still waiting for baby’s arrival, I am completely OCD about responding almost immediately to texts and emails. But on the rare occasion I haven’t been able to respond (illness or out of town), I have always been in awe of how respectful and receptive my clients were to my honesty about my ability to deliver: “Thanks so much for your email. I can have that proposal for you by the end of the week.” And so, deep breath, communicating the reality of our circumstances and expressing deliverable timelines to our clients that you can confidently achieve will be essential.

4. Start planning and budgeting for assistance with the business, now. Time is not on our side. We will have less of it; this is a fact. I’m extremely fortunate to have two amazing bookers  working tirelessly for my company, Quench Staffing, who I could not live without — baby or no baby. We have to come to terms with the fact that our priorities and responsibilities are evolving; answering emails comes second to keeping our little people happy and healthy. But the business must go on, and answering emails in a timely manner continues to be essential to a thriving business. While your bun is still in the oven, start budgeting, interviewing and training your new best friend. If after balancing your books and wrestling with your numbers you determine you can simply not afford any additional assistance, see my suggested next step.

5. Technology can help you. So, here’s my challenge to you: How virtual can you make your business? Here are my tips:

  • Update your website. What can you automate via a website that will lessen your workload? For example, last year we worked with our wonderful web designer on creating an event submission form that can be filled out completely online answering all the event questions. This saves time, avoiding typing out emails to our clients individually.
  • Create an accessible online storage system. We use Egynte, Dropbox, and Vimeo to store our signed contracts, event pictures and videos, training manuals, etc. Organize your business in the virtual databases as much as possible before D-Day.
  • Boomerang your emails. This is a gmail feature that gives you control on when you send and receive emails, and it creates automatic reminders. You can operate it right from your gmail account. Mommy-brain be gone.
  • Just Wrike it. An extremely comprehensive online project management software. It is definitely complicated; to be honest, I am still learning how to use it after an embarrassing amount of tutorials. But once I can find my footing with the program, I am confident it will save my company from detangling a spider web of emails and project us into new age of organization. This includes automatic reports, custom workflows, time-tracking and proofing software to name a few valuable features.
  • Create a virtual secretary system with Zirtual + Calendly. Zirtual is a virtual assistant program for busy people (that’s you) making it easy to schedule meetings, pay bills and plan travel. Calendly is a simple calendar system to schedule appointments, interviews, calls, etc. Both Zirtual and Calendly require paid memberships, so explore the trial period to make sure it fits your business.

And there we have it. I am riding this wave with you surfer mamas. My husband and I are expecting our little bundle to arrive February 22nd, 2016. On this next great adventure, I wish for you what I can only hope for myself: that our greatest successes are yet to come and that we may be fully present for the joy-filled challenges the future holds.