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Musings from the CEO

April 2017: Fabulous Whirlwind

April 28th, 2017 Posted by Uncategorized No Comment yet

It’s been a fabulous WHIRLWIND of a month. After an event packed SXSW in March and adjusting to life with a newborn, the Quench bookers and I geared up for one of my favorite months of the year.

Spring has officially sprung in Los Angeles as evident by the blooming purple flowers on the Jacaranda trees and idyllic weather – It’s the season for music festivals, premieres, and sexy soirées. Also rosé, which I need no excuse to enjoy all year long, is now accepted by all as a beverage of choice… LIFE IS GOOD.

From Coachella to the launch of 2 new on-going promotions with Fandango and Stub Hub, the Quench team has been #BUSY. A 300 event liquor promotion inspired Quench to purchase a larger storage unit to house all the product needed as well as BRAND NEW WARDROBE available for our clients to rent – Quench now offers three LBD (little black dress) options to give our events that extra flair of style and sophistication. We promoted the amazing Breana Taylor to Casting Manager on our adminstrative team. Her expertise lies in providing technical recruiting methods and HR streamlining strategies honed from her experience with companies such as Facebook, Twitter and several other prominent start-ups. A consistent and heavily requested client favorite, she instantly made her role at Quench instrumental to the development of our Northern California branch. Breana brings nearly 8 years of recruiting and staffing experience to the table and we are grateful to have her on board!

We also welcomed 10 new faces to the Quench talent team that are truly exceptional – BOOK THEM NOW.

I started the company 8 years ago and it has been incredible watching the evolution of Quench Staffing – I couldn’t have imagined then that I would find and collaborate with such a team as Krista, Nellie, Amanda and Breana who treat Quench like their own. Our team of staffing talent continues to inspire us with their energy and work ethic. They say, “April showers bring May flowers” and after a showering of April events we find ourselves on May first with a month-long busy event calendar. This new mama feels proud and grateful to have Quench in full bloom.

Wishing you and yours every excuse to celebrate!

Kelsey + Quench

You dream it; We staff it


Photo by Vanessa Viola Photography

March 2017

March 2017: The Myth of the Maternity Leave for the small business owner

March 31st, 2017 Posted by Uncategorized No Comment yet

CEO Kelsey Crane featured in Well Rounded NY

So you’ve done it. And the process was awe-inspiring, enlightening, stressful, painful at times, and definitely took a toll on your body. Only it didn’t take 9 months; It took years. That’s right – I am talking about starting and growing your own business. And if your process has been anything like mine, your business is your baby… your completely consuming, non-human baby baby. Now comes your next adventure: you are pregnant. FOR REALS this time.

And unlike you corporate 9-5’ers, the concept of the maternity leave remains a myth for the small business owner. The Field of Dreams mentality does NOT apply here: If you build it, no one is coming but YOU, girl. As an entrepreneur and now mother, the good news is your innovation, juggle skills, and ability to stomach even the most nauseating of circumstances is going to come in really handy here.

So my fellow entrepreneurs the question in short is, how can we DO IT ALL? Be the mothers we always dreamed we would be and keep our businesses not just afloat, but thriving.

Here are my musings on The Myth of the Maternity Leave for the small business owner…

Read her article, “The Myth of the Maternity Leave for the Small Business Owner”